Corporate Image

Corporate Image

Lazy designers and AI

Safeguarding the Soul of Design in the Age of AI In the ever-evolving landscape of design, the integration of artificial intelligence (AI) has become both…

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Why AI Can’t get a grip on Soul in design.

Artificial Intelligence assisted design, and the threat to traditional design has been a hot but tired topic. AI has made significant strides in various fields,…

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How does it work?

I'll start by thoroughly understanding your business, industry, target audience, and competitors. I'll conduct interviews or meetings with you, or your key stakeholders to gather

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What really makes a CI Iconic?

In the pseudo-psycho recipe of brand identity, the relationship between a well-crafted Corporate Identity (CI) design and strategic exposure to its audience is inseparably symbiotic.

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The client first dichotomy

Strange bedfellows: Crafting CI Designs with Audience-Centricity as well as Brand Essence Achieving the perfect equilibrium between meeting the needs of the audience and infusing…

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Why AI design sucks

Embracing Innovation, but preserving expertise AI promises to revolutionise various industries. There’s a palpable dread among experienced designers about its potential impact on their craft.…

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Primitive recall in CI design

The Design Primitive Corporate Image (CI) design, can be a primitive act. It wants to tackle the eye strings, and the heart strings at once……

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Can AI really ‘get’ South Africa?

The question of whether AI-generated or augmented designs are inherently inadequate when applied to the South African context due to their reliance on data sets…

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AI: Should design clients care? Do they?

Clients of Corporate Identity (CI) design should absolutely care whether their new CI is AI-generated, as it directly impacts the essence, uniqueness, and effectiveness of…

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Did AI kill the Corporate Image design star?

Shaping Tomorrow’s Brand Identities: Exploring the Future of CI Design and AI The integration of artificial intelligence (AI) in design has emerged as a disruptive…